Stubborn Mule Brewery has come a long way in a little over two years.
In fact despite finding the latest premises in early 2016 the beer was still being brewed in a back garden shed in Timperley well in to summer 2016. The brewery remains a one-man brewery.
The name says it all but this place has been built and driven by one person’s stubborn and resolute ambition to make life more interesting, challenging, fulfilling and most importantly fun.
After working for the Bank of New York in Manchester for 11 years I (husband, father, head Brewer, brewery designer, plumber, cleaner, salesman, driver, and decorator amongst lots of other things) decided that at 37 and with second child on the way there was no point getting hung up about sitting behind my desk for the next 10 years in the most corporate of worlds.
Cue a decision that would change my life completely and provide the biggest challenge I’ve ever had.
Fun? What do they say about hindsight? 😉
By mid-2015 I’d brewed regularly for about 3 years, research in to the US’s top neighbourhood breweries, their beers and their ethos wasn’t really an arduous task at this stage. Stage set. This is what we wanted to bring to Altrincham.
Next was to settle on a range of three beers based on favourite past brews, bottle and vaguely brand them to see how feasible it was to sell them. I don’t have many friends who don’t like free beer so in terms of getting feedback this seemed the best bet – paying customers.
Each bottle seemed like a job interview. Still does.
HMRC rubberstamped in Aug 2015 and the first beers were sold in 330ml bottles in October. Hats off to the guys in Dusk Til Pawn in the NQ for taking the chance. I’d just sat and heard the price another brewery was trying to sell a case of 24 for so I got the sample out and undercut. I was planning on selling by the bottle. Jesus.
Sales continued to be sporadic for the next few months; I’ll blame the day job at the time for this. That said, more places were taking the beers, the reviews we’re decent and the beer was becoming more consistent. Cask and Keg filling followed, usually in the kitchen.
Now about six months after starting to take the idea of opening a brewery seriously we’re in January 2016.
I’m tentatively looking at pricing premises, even had a viewing on a place in Sale, just off Dane Road. Too much work. Too much money. Maybe this is just all a blast to get something out of the system, realise you can’t do it on your own then back to faulty air conditioning, Monday-Friday and a monitor tanned face. Next up Radium Works. I knew on walking in the door it was take this one or not bother, you sometimes get that feeling, it looked spot on.